One West University Boulevard, Brownsville, Texas 78520 | 956-882-8200

   STANDARDS

A consistent look and feel is essential for all university publications. It helps create a positive public identity for UTB as a professional, polished and coordinated institution. The executive council has mandated branding and writing standards to this end.

Design: The Brand Standards document graphics standards, including the use of colors, logos and other design elements.

Writing: The UTB Style Guide documents the university writing style, which is based on local usage, Associated Press style and the Merriam-Webster Collegiate Dictionary. 

Logos: All logos used at the university must meet brand standards and be approved by the Integrated Marketing Committee. To begin the approval process for a new logo, contact your division’s committee representative.

Translations: As a university with an international audience, it is essential that non-English publications be written to a professional standard. All non-English text will be written, translated or edited by the Office of Translation and Interpreting, which will submit per-word charges to the client department.

The Office of Creative Services is charged with ensuring that all university publications meet these standards and coordinate with the university’s marketing strategies.

Creative Services
Cueto Building
1301 E. Madison
Brownsville, TX 78520
Monday to Friday
8 a.m. to 5 p.m.
956-882-8231
Fax 956-882-3867
creative@utb.edu

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