A consistent look and feel is essential for all university publications. It helps create a positive public identity for UTB as a professional, polished and coordinated institution. The executive council has mandated branding and writing standards to this end.
Design: The Brand Standards document graphics standards, including the use of colors, logos and other design elements.
Writing: The UTB Style Guide documents the university writing style, which is based on local usage, Associated Press style and the Merriam-Webster Collegiate Dictionary.
Logos: All logos used at the university must meet brand standards and be approved by the Integrated Marketing Committee. To begin the approval process for a new logo, contact your division’s committee representative.
Translations: As a university with an international audience, it is essential that non-English publications be written to a professional standard. All non-English text will be written, translated or edited by the Office of Translation and Interpreting, which will submit per-word charges to the client department.
The Office of Creative Services is charged with ensuring that all university publications meet these standards and coordinate with the university’s marketing strategies.